Aug 4
Water Colors V
posted by: Assistant in Abstract on 08 4th, 2009 | | No Comments »

Water Colors V

This is one of the pictures that will be exhibited at the VISA OFF festival in Perpignan, but is not in the Gallery of Florence’s main website.  Florence will show several pictures from her “Water Colors” collection at VISA OFF.

All of the pictures in this “Water Colors” collection look like paintings, but they are pictures (I swear!).  To this date, I still have no idea how Florence took these pictures.  She says it was a lot of work for her. I guess it’s a business secret…

Official titles of these pictures are Water Colors I, Water Colors II…, distinguished by the nubmers, but between Florence and I each picture has its own title (because we can’t remember which picture has what number) based on how it looks to us.  We won’t tell you what our unofficial titles are because we don’t want to limit your imagination.  So what does this picture look like to you?  What would your title be?

Aug 3
posted by: Assistant in Latest News on 08 3rd, 2009 | | No Comments »

Visa Off Logo

Okay, I said there would be a series of exciting news, and here is the big one. Sorry, it took me a while to make this announcement. I wanted to wait until at least Florence’s name would appear on the website, and finally the time has come.

Florence’s “Water Works” has been selected to exhibit at the 2009 VISA OFF festival in Perpignan!!!

The “Water Works” exhibition includes “Water Colors I” that received an Honorable Mention from the 2008 International Photography Awards.

VISA OFF is sponsored by the prestigious International Festival of Photojournalism, VISA POUR L’IMAGE, and these two big festivals will be held concurrently in Perpignan, France.  So photographers from all over the world including famous photojournalists will gather in Perpignan, and local restaurants and shops will become instant galleries for Visa Off exhibitions during the festival. I don’t know how they decide which shop to exhibit whose pictures, but Florence got lucky. Her exhibition will be held in a book store, Bébé en Bulles. I just don’t think her pictures would go well with a meat store… VISA OFF website has an interactive map, and Florence’s exhibition at Bébé en Bulles is number 29 on the map. Here is more detailed information about Florence’s exhibtion at Visa Off:

Title: Jeux d’eau  (2009 Visa Off exposition 29)

Date: du 29 août au 12 septembre

Place: Bébé en Bulles  10, rue de la Cloche d’Or,  66000 Perpignan


The official Opening of Florence’s exhibition will be on September 1, 2009. Also there will be a screening of her pictures on a humongous screen in the evening of September 9 at place de la République.

Florence and I are very excited (yes, I’ll be there) about this event and look forward to seeing you there!

Jun 18
Magazine Article Photo
posted by: Assistant in Abstract, Latest News on 06 18th, 2009 | | 2 Comments »


magazine-coverOne of the Florence’s water works, “Balloon DNA” has been published for an article in the first issue of ADT magazine. It was used to illustrate how to be creative at the time of this economic crisis. The magazine is  about art, culture, trend, sports, etc., and a quarterly publication.

It is in French, and so I have no idea what this ad is about…

By the way, there is an interesting story behind this picture.

This Balloon series photos were shot at a swimming pool of Florence’s friend’s. Florence came up with this idea, and she bought a bunch of balloons and Florence and her friend blew up 70-80  balloons manually (using their mouths and lung power). I bet their cheeks must have hurt after blowing up so many balloons. Then they put all the balloons in the pool as Florence wanted. Everything was fine up to this point, as far as I was concerned. Then disaster hit.

Some balloons ran away from the pool and flown off all over the yard!

Florence and I chased after them and tried to rescue them, but unfortunately some balloons killed themselves by landing on stingy rose bushes. Sometimes we could hear the sound of pop, but could not see them. Pop… Pop… Pop… (just like a bag of popcorn is nearly done in a microwave).

We finally found a way to keep them together in the swimming pool, but the story did not end here. Those balloons did not want to stay together like Florence wanted! No wonder some of them ran away. They must have had a huge disagreement among them. Florence wanted them at one corner of the pool, but they didn’t listen to her. Boy, weren’t they obedient! I, as Florence’s assistant had to talk some sense into them and beg them.

“Everyone, come this way. Good. That’s it. A little bit closer. Yes. You can do it. No, no, no, no, not that way. Here, this way. You are doing great. Wonderful. Smile, everyone. PLEEEASE!”

Then after several shots, some of them started to get tired. I couldn’t blame them because they had been in the water for a long time. But I couldn’t believe my eyes when I saw some of them just quit working by letting the air out of their body!!!

What a crowd…

Jun 14
Exhibition “Step by Step in Japan”
posted by: Assistant in Japan, Latest News on 06 14th, 2009 | | 2 Comments »


Here we go! A series of exciting news begins with this announcement.

This year’s exhibition #3 will be held at the prestigious bookstore, Ombres Blanches. Florence will exhibit pictures from Japan including some never-seen-before pictures.

Above image is the cover of Ombres Blanches’ free paper (June edition). Yes, Florence’s picture made the cover! The photo was shot at Fushimi Inari Taisha Shrine in Kyoto. I’ll post another entry some time later about Florence and Fushimi Inari. Click the image above and you’ll see the article about Florence and her exhibition.

Title: Pas à pas au Japon

Date: du 04 juillet au 16 août

Place: Librairie Ombres Blanches  50, rue Gambetta, 31000 Toulouse


Jun 13
Three Frames
posted by: Assistant in Japan, Travel on 06 13th, 2009 | | No Comments »


This picture was one of the most popular pictures of this year’s l’instant Japon. It was taken at Tenryu-ji temple, one of the head temples of Rinzai Zen Buddhism, in Kyoto. It is listed in the UNESCO World Heritage List. The garden at this temple was just spectacular. In autumn when the colors of the leaves change, it shows a stunning view. Unfortunately we couldn’t be there in autumn, but I think Florence somehow captured the view.

By the way, this photo was taken in ONE SHOT. Florence told me some people just did not believe her. They insisted on three images being merged into one, even after Florence explained it was only one image. Believe me, people. I was there. She clicked the shutter just once and the image came out like this. No cut & paste. No multiple exposure. No manipulation!

Florence has received some exciting news, and I can’t wait to share it in here. Stay tuned!

May 9
l’instant Japon 2009
posted by: Assistant in Japan, Latest News on 05 9th, 2009 | | 3 Comments »

Click here to view the full brochure in pdf

l’instant Japon 2009 is around the corner (May 15, 16 & 17), and Florence’s newest pictures of Japan will be exhibited again this year. This year, they are going to feature Florence’s modern architecture photos from Japan as a special exhibition, in addition to her regular exhibition at a booth, which means the excitement is doubled!!!

Most of the pictures exhibited there are not on her website. So be there and be the first one to see Florence’s newest pictures from Japan!

Click here for more detailed information about l’instant Japon 2009.

Tarifs entrée Hôtel DIEU :
Vendredi 15 Mai : Ouverture à 17h30 – entrée libre.
Samedi et Dimanche : 7 € la journée, Enfants : gratuit jusqu’à 12 ans.
PASS week-end : 12 €
Spectacles en soirée : 10 €

Apr 26
In the newspaper
posted by: Assistant in Latest News on 04 26th, 2009 | | 2 Comments »

Newspaper article

Florence’s “Colors of China” exhibition at MJC ANCELY appeared in the newspaper, La Dépêche du Midi. You can click on the above image to view the whole article or click here to see the article at

Florence didn’t know there would be a reporter and a photographer from La Dépêche du Midi at the opening reception. What a surprise! Not only that, she was also very happy to have found the nice decoration and Chinese appetizers that MJC prepared for her exhibition opening. Thank you, MJC!

If you have not gone to this exhibition, please stop by MJC ANCELY by May 4. Those of you who have gone there, THANK YOU!!!

P.S. I have no idea what this newspaper article says. Please somebody translate…

Mar 27
Exhibition “Colors of China”
posted by: Assistant in China, Latest News on 03 27th, 2009 | | 3 Comments »

Florence’s first exhibition in 2009 will be coming soon!

MJC ANCELY in Toulouse is going to be the 2nd stop of Florence’s Yunnan Photo exhibition (first stop was at Fnac Toulouse-Wilson in 2008).

Those of you who missed the exhibition last year, now’s your chance to enjoy the strikingly beautiful colours that the country of China has to offer.

Exhibition: le Yunnan “Couleurs de Chine”

Date: Du 14 avril au 4 mai 2009

Place: MJC ANCELY   7 allée des Causses 31300 Toulouse

Hours: de 14h à 19h (du lundi au samedi), de 15h à 18h (le samedi)



There will be a reception on April 15 at MJC ANCELY. Please come to meet Florence there!

Un vernissage aura lieu le 15 avril à MJC ANCELY. Venez nombreux pour rencontrer Florence!

Jan 19
Shoe Collection I
posted by: Assistant in Japan, Travel on 01 19th, 2009 | | No Comments »

shoe collection I

Happy New Year!

Florence just came back from another trip to Japan. Why in winter again? Because her guide (I wonder who…) cannot take time off at other times. Anyway, she shot really nice and fun pictures this time again while her guide patiently waited in the cold. It might take some time to put those pictures on her website gallery. In the meantime, you can sneak preview some of them here on this blog.

Here is the first one.

Can you tell where this photo was taken?

In a train!

Nov 3
posted by: Assistant in Latest News on 11 3rd, 2008 | | No Comments »

Midi-Pyrénées 19/20

Florence was on local TV news yesterday!!!

Click on the above image or from here you can watch Florence’s segment.

For those of you who are non-French speakers, here is the translation of Florence’s segment:

Reporter (Nicole Honold) – Florence Berluteau  describes herself as a “poetographer ,” in other words both a photographer and a poet. She works at Blagnac airport. Her pictures can be seen at Fnac Wilson, in Toulouse downtown.

F.B. – “Attention please, passengers traveling to the Yunnan Province are invited to proceed to the Forum gate, departure level, for an immediate boarding. Thank you.”

N.H. – This voice belongs to Florence Berluteau & you have probably heard it at Toulouse-Blagnac airport where she works. By announcing flight departures, she ended up leaving to China, with a camera in hand, heading for the Yunnan Province that totally captivated her…

F.B. – I went there in order to capture colors & I was amazed by the kindness of the people.

N.H. – When we look at Florence’s photographs exhibited at Fnac in Toulouse, we feel immediately what she likes to capture : snapshots, details, no preparation & no color filters.

F.B. – Everything is so vivid in this part of China! You enter into the “color world.” To me, color means life & I felt the most comfortable there despite the language barrier.

N.H. – Florence is not only inspired by the far end of the world…

F.B. – (Talking to herself, spotting an interesting subject) This is quite unusual…

N.H. – Here, in the bamboo park of Gandalou, Tarn & Garonne area, Florence shoots the light, straight lines, graphic patterns & poetry; therefore, she is named the “poetographer.”

F.B. – I said to myself that the word “photographer” was appallingly trite, so I had to find something else. As I felt a true personal synergy between poetry, literature & photography, I came up with the neologism “poetographer.” Afterwards some people wrote me they had found some poetry in my work.

N.H. – Jean-Louis Carrasco, one of the organizers of “L’instant Japon” in Toulouse, has a collection of Florence’s pictures that is becoming richer. He even asked her to illustrate his next book entitled ” L’orient de soi- un voyage au Japon des gens d’ici”.

J-L.C. – The theme of the book is to find the basic things we import from Japan that are common to our own culture. For example, you are walking along the Garonne river & the sun is setting… Well, that’s the essence of Japan… but that’s not just in Japan, it’s everywhere…

N.H. – USA just awarded Florence Berluteau for 3 pictures : the geisha, the water reflections & the floating rose petal, with a little ant on board, traveling away a bit like Florence…

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