Sep 12
Nantes Opening
posted by: Assistant in Latest News on 09 12th, 2010 | | 3 Comments »

Opening for Florence’s Nantes exhibition along with two other exhibitions has just been held this Friday evening at Cosmopolis.  And Florence’s exhibition made it to the next day’s newspaper, Presse Océan. Yeah!

Florence is talking to the Mayor of Nantes, Mr. Jean-Marc Ayrault.  And next to the Mayor is Mr. Korehito Masuda from Japan Embassy to France.

Look at this crowd!  I would say several hundreds people came.  Then the next day, Saturday alone, there were over 150 visitors for the exhibitions.  Wow!!!

I wish I understood French because people were making lots of comments while going through each one of her pictures and I would have liked to eavesdrop those comments 😉

Well, there are many “stories” about this Nantes exhibition (as always), but for now I wanted to quickly report the huge crowd that Florence had at the opening.  I’ll write about those stories later.  All I can say for right now is that I’ve been in Nantes for 4 days and today (the 4th day) was the first day that I did not sweat…

Stay tuned for more stories!

Aug 9
In a newspaper (2)
posted by: Assistant in Latest News on 08 9th, 2010 | | No Comments »

Florence appeared in a newspaper again!  Well, but it was some time ago, in January, to be exact.  The paper was La Dépêche du Midi.

Please someone translate this for me…

If you want to see the article in a larger size, click on the image. You’ll be able to view the actual article in pdf.

Jun 18
Orchestra Photo
posted by: Assistant in Latest News, Uncategorized on 06 18th, 2010 | | No Comments »


ADT 3rd CoverAfter featuring Florence pictures in their first two issues, the ADT magazine published another one in their 3rd issue. She did the shooting with some members of the orchestra at the Toulouse museum. Clefs de Saint-Pierre celebrates their 10th anniversary with the Capitole National Orchestra of Toulouse. We wish them bigger & stronger coming years like this elephant.

Dec 19
Magazine Debut
posted by: Assistant in Latest News on 12 19th, 2009 | | No Comments »



Florence appeared in a couple of magazines.  The first one is ADT.  In their first issue, one of her pictures was used for an article.  This time, Florence was asked to take pictures based on a theme that the magazine chose.  There were several pictures that they really liked, but in the end they decided to publish this photo above in a two page spread.  It is different from the kind of pictures that Florence normally takes, but definitely shows her unique perspective.  This photo was taken in France.

There was an article that was supposed to go with all the pictures. They decided not to include the article because they wanted to leave the largest space for this one picture and make sure not to diminish its impact. See the result? 😉  Though appreciated their thoughtfulness, Florence really liked the article. So here is the “phantom” article, in French :-(, written by D. Crebassol:

Florence Berluteau

Talents à découvrir : dans chaque numéro, à l’invitation d’ADT, un photographe livre sa vision de l’air du temps.

La rue, la nature et le ciel, les chantiers et les zones industrielles, quel que soit le contexte, quel que soit l’environnement, au vol du regard Florence Berluteau saisit en voyageuse des images découpées avec précision dans le flux dense des sensations. Elle en détache des détails accessoires, des vues légèrement décalées, avec une pointe d’humour, un certain goût de l’insolite et une fausse naïveté joyeuse, que renforce sa passion immodérée et toujours grandissante pour la couleur, franche, pure et tonique (la photo qui illustrait le dossier « Créer en crise » dans notre premier numéro, c’était elle). Avec Berluteau, même les sujets les plus graves, la pollution, l’errance, dégagent leur petite chanson : « allons, le monde n’est pas si laid, le monde n’est pas si triste… »

Another magazine appearance was in a travel magazine, TENTATION.  They introduced Florence in a small column and again I have no idea what it says.  Well, no, I can actually guess some of the things that this column talks about – the Visa Off prize and her recent showing at Fnac.  I can also tell that they published the wrong website address!  Florence’s website URL is They will make a correction in the next issue.


Sep 10
Taken with Obama(?)
posted by: Assistant in Uncategorized on 09 10th, 2009 | | No Comments »

Découvrez Visa pour l’Image: Barack Obama sous l’objectif complice de Callie Shell sur Culturebox !

Well, I was preparing for the next entry about Florence’s exhibition at Visa Off in Perpignan, and accidentally found this video shot by the France 3 TV station. There we are! Florence and I are looking at “Barack Obama” exhibition by Callie Shell at Visa pour l’Image. It was inside of an old church (Eglise des Dominicains), and I loved that they used all those historical buildings for the exhibitions. I personally was very happy to see these pictures and Callie’s description of each picture. I had never seen some of them before and was moved by the pictures.

Here are some of the Visa pour l’Image exhibitions we went to:


This was at Couvent des Minimes (I don’t know what this place is). The largest number of exhibitions were held here.


This was where we saw “Barack Obama” exhibition. It looks like this man with a TV camera shot us secretly! (but I shot him too!)


Here is another picture from Eglise des Dominicains. Isn’t it wonderful to exhibit your photos like this?

I also found a video by the France 24 TV station that talks about Visa pour l’Image and photojournalism in ENGLISH. If you don’t know much about this biggest international photojournalism festival, this is a good video to watch. Click here to watch the video.

Jun 18
Magazine Article Photo
posted by: Assistant in Abstract, Latest News on 06 18th, 2009 | | 2 Comments »


magazine-coverOne of the Florence’s water works, “Balloon DNA” has been published for an article in the first issue of ADT magazine. It was used to illustrate how to be creative at the time of this economic crisis. The magazine is  about art, culture, trend, sports, etc., and a quarterly publication.

It is in French, and so I have no idea what this ad is about…

By the way, there is an interesting story behind this picture.

This Balloon series photos were shot at a swimming pool of Florence’s friend’s. Florence came up with this idea, and she bought a bunch of balloons and Florence and her friend blew up 70-80  balloons manually (using their mouths and lung power). I bet their cheeks must have hurt after blowing up so many balloons. Then they put all the balloons in the pool as Florence wanted. Everything was fine up to this point, as far as I was concerned. Then disaster hit.

Some balloons ran away from the pool and flown off all over the yard!

Florence and I chased after them and tried to rescue them, but unfortunately some balloons killed themselves by landing on stingy rose bushes. Sometimes we could hear the sound of pop, but could not see them. Pop… Pop… Pop… (just like a bag of popcorn is nearly done in a microwave).

We finally found a way to keep them together in the swimming pool, but the story did not end here. Those balloons did not want to stay together like Florence wanted! No wonder some of them ran away. They must have had a huge disagreement among them. Florence wanted them at one corner of the pool, but they didn’t listen to her. Boy, weren’t they obedient! I, as Florence’s assistant had to talk some sense into them and beg them.

“Everyone, come this way. Good. That’s it. A little bit closer. Yes. You can do it. No, no, no, no, not that way. Here, this way. You are doing great. Wonderful. Smile, everyone. PLEEEASE!”

Then after several shots, some of them started to get tired. I couldn’t blame them because they had been in the water for a long time. But I couldn’t believe my eyes when I saw some of them just quit working by letting the air out of their body!!!

What a crowd…

Apr 26
In the newspaper
posted by: Assistant in Latest News on 04 26th, 2009 | | 2 Comments »

Newspaper article

Florence’s “Colors of China” exhibition at MJC ANCELY appeared in the newspaper, La Dépêche du Midi. You can click on the above image to view the whole article or click here to see the article at

Florence didn’t know there would be a reporter and a photographer from La Dépêche du Midi at the opening reception. What a surprise! Not only that, she was also very happy to have found the nice decoration and Chinese appetizers that MJC prepared for her exhibition opening. Thank you, MJC!

If you have not gone to this exhibition, please stop by MJC ANCELY by May 4. Those of you who have gone there, THANK YOU!!!

P.S. I have no idea what this newspaper article says. Please somebody translate…

Nov 3
posted by: Assistant in Latest News on 11 3rd, 2008 | | No Comments »

Midi-Pyrénées 19/20

Florence was on local TV news yesterday!!!

Click on the above image or from here you can watch Florence’s segment.

For those of you who are non-French speakers, here is the translation of Florence’s segment:

Reporter (Nicole Honold) – Florence Berluteau  describes herself as a “poetographer ,” in other words both a photographer and a poet. She works at Blagnac airport. Her pictures can be seen at Fnac Wilson, in Toulouse downtown.

F.B. – “Attention please, passengers traveling to the Yunnan Province are invited to proceed to the Forum gate, departure level, for an immediate boarding. Thank you.”

N.H. – This voice belongs to Florence Berluteau & you have probably heard it at Toulouse-Blagnac airport where she works. By announcing flight departures, she ended up leaving to China, with a camera in hand, heading for the Yunnan Province that totally captivated her…

F.B. – I went there in order to capture colors & I was amazed by the kindness of the people.

N.H. – When we look at Florence’s photographs exhibited at Fnac in Toulouse, we feel immediately what she likes to capture : snapshots, details, no preparation & no color filters.

F.B. – Everything is so vivid in this part of China! You enter into the “color world.” To me, color means life & I felt the most comfortable there despite the language barrier.

N.H. – Florence is not only inspired by the far end of the world…

F.B. – (Talking to herself, spotting an interesting subject) This is quite unusual…

N.H. – Here, in the bamboo park of Gandalou, Tarn & Garonne area, Florence shoots the light, straight lines, graphic patterns & poetry; therefore, she is named the “poetographer.”

F.B. – I said to myself that the word “photographer” was appallingly trite, so I had to find something else. As I felt a true personal synergy between poetry, literature & photography, I came up with the neologism “poetographer.” Afterwards some people wrote me they had found some poetry in my work.

N.H. – Jean-Louis Carrasco, one of the organizers of “L’instant Japon” in Toulouse, has a collection of Florence’s pictures that is becoming richer. He even asked her to illustrate his next book entitled ” L’orient de soi- un voyage au Japon des gens d’ici”.

J-L.C. – The theme of the book is to find the basic things we import from Japan that are common to our own culture. For example, you are walking along the Garonne river & the sun is setting… Well, that’s the essence of Japan… but that’s not just in Japan, it’s everywhere…

N.H. – USA just awarded Florence Berluteau for 3 pictures : the geisha, the water reflections & the floating rose petal, with a little ant on board, traveling away a bit like Florence…


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